Projects

Deadfellaz partnered with Steve Aoki, the two-time Grammy-nominated DJ/producer, and his record label/apparel collection Dim Mak to create a limited edition capsule collection including an exclusive access varsity jacket, a series of teeshirt designs, and skateboard decks. Products were sold online and at a live event.

Deadfellaz partnered with DraftKings and the NFL Players Association (NFLPA) to illustrate 13 current NFL Players in the Deadfellaz signature style. The illustrations were released as NFTs to be used as trading cards within DraftKings’ fantasy football game, Reignmakers. I was thrilled to support the project in the management of stakeholders from initial brainstorm, through asset launch & public promotion of the project.

I was thrilled to support this fantastic multi-pronged collaboration between Deadfellaz and iconic denim brand, Wrangler. We kicked off with an interactive, community driven social marketing campaign that culminated in the release of limited edition prizes for select participants. The campaign promoted the release of Deadfellaz designed merchandise, a denim jacket & tee, for sale at Wrangler.com.

This project was particularly close to my heart as it was for my own wedding! It was a blast to play with color, form, and history in this design; integrating vintage post cards of the event venue with modern interpretations of the couple.

In June 2022, Deadfellaz took NFT.NYC by storm with an immersive satellite event. We welcomed over 2000 attendees to the “Deadzone”, an immersive experience with music headliners, crowd performers, food trucks, interactive art installations, live flash tattooing, and VIP accommodations.

It was a pleasure to manage the planning of Deadfellaz second ever full scale immersive event experience for Halloween 2023, coined “Deadzone LA”. We worked with talented LA based event production firm, Mirrored Media, to pull off the 1000+ person event complete with food, live music & entertainment, interactive art installations, & merchandise sales.

I managed the data, designed, and wrote the 2021 Event Department Report. I worked with the Strategic Director to implement a new & consistent reporting system. After a year of data collection improvements, our second annual Event Report was a labor of love. We worked as a team to distill our data, identify relevant trends, visualize the data, and present the completed report to executive leadership and interdepartmental heads.