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Campaign: DraftKings Reignmakers
Deadfellaz partnered with DraftKings and the NFL Players Association (NFLPA) to illustrate 13 current NFL Players in the Deadfellaz signature style. The illustrations were released as NFTs to be used as trading cards within DraftKings’ fantasy football game, Reignmakers. I was thrilled to support the project in the management of stakeholders from initial brainstorm, through asset launch & public promotion of the project.
Role: Project Management
Partners: Deadfellaz (DFZ Labs), DraftKings, NFLPA
Illustrator: Psych
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