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Campaign: Wrangler

I was thrilled to support this fantastic multi-pronged collaboration between Deadfellaz and iconic denim brand, Wrangler. We kicked off with an interactive, community driven social marketing campaign that rewarded engagement with limited edition NFC chipped, laser etched, vintage denim. The campaign promoted the release of a Deadfellaz designed merchandise collection for sale on Wrangler.com.

  • Role: Project Management 

  • Partners: Deadfellaz (DFZ Labs), Wrangler, LTD.INC

  • Creative leads: Psych, Sean Gormley, Ben Garton

  • Illustrator: Leon Lee


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